It looks like this commercial, posted on YouTube, was actually made for regular TV. It seems like one of those local TV advertisements that runs very quickly in before the local news comes on in the US. I wonder why Stella’s Corsets tries to brand these corsets as “orthopedic” corsets. Does this help in convincing men (and women?) that the corset is a medical necessity, rather than something just for vanity? Or, is this useful in the US for collecting some health insurance dollars in some way?

These aren’t really corsets, but it’s pretty interesting to see the growth of the male shapewear market. I wonder how much this market is really growing or whether the hype is mostly media-created out of a desire to fill a non-stop news cycle.